Client: Baked and Sealed
Industry: Confectionery
Project: Branding and Design
Industry: Confectionery
Project: Branding and Design
Introduction: Baked and Sealed, a homemade brownie company based in Yorkshire, carved out a niche for themselves by offering brownies cut into pizza slice shapes, packaged in sets of four and sealed with a distinctive chocolate stamp. This unique selling proposition required a cohesive and compelling brand identity to differentiate them in a competitive market. As their graphic designer, I was tasked with creating a suite of visual and marketing assets that would convey their unique brand story and engage their audience.
Logo Suite and Colour Palette: The cornerstone of the Baked and Sealed brand was its logo and colour palette. I designed a logo that featured the company's name encased in a wax seal-shaped border, evoking the handcrafted and premium nature of their products. Alternate versions of the logo were created without the graphic element for versatility across different mediums. The colour palette comprised deep navy and beige, chosen for their classic, sophisticated appeal, which complemented the artisanal quality of the brownies.
Photography: Understanding the power of visual storytelling, I styled and directed a photoshoot that captured the essence of home baking. The photoshoot showcased the products in a warm, inviting setting, emphasising the homemade quality of the brownies. The imagery was used across various marketing channels, enhancing the brand’s narrative and appeal.
Packaging Design: The packaging design was crucial in establishing the brand’s identity. I created a distinctive packaging concept, including custom tissue paper printed with four variations of the logo. This attention to detail in the packaging reinforced the brand's artisanal and bespoke nature, making each purchase feel special and personalised.
Email Campaigns: To support Baked and Sealed’s online presence, I designed an email flow comprising a welcome email, a purchase confirmation email, and a follow-up email requesting a review. Each email was crafted to maintain brand consistency while providing clear, engaging communication with customers. Additionally, I created mock-ups for micro email designs, featuring customer reviews, upcoming flavours, and restocked items, ensuring ongoing customer engagement and anticipation.
Social Media Assets: To further bolster the brand’s online visibility, I created a range of static social media posts, including carousel posts for product launches. These posts were designed to be visually cohesive with the overall brand aesthetic, ensuring a seamless brand experience across all touchpoints.
Print Collateral: A "Thank You for Your Purchase" flyer was designed to be included in every brownie box. The front of the flyer expressed gratitude for the purchase, while the reverse side featured a call-to-action (CTA) encouraging customers to tag the brand in their photos and follow Baked and Sealed on social media. This not only fostered a sense of community but also helped in building the brand’s social media presence through user-generated content.
Conclusion
The comprehensive suite of assets I developed for Baked and Sealed not only established a strong, cohesive brand identity but also facilitated effective communication and engagement with their audience. From the initial logo design to the final social media posts, every element was meticulously crafted to reflect the unique and premium nature of Baked and Sealed’s products, contributing to their standout presence in the market.