Enhancing Curvissa's Visual Identity and Online Engagement
Background: Curvissa, a renowned online retailer specialising in plus-size women's fashion, has firmly established itself in the market with a strong brand presence. Catering to a niche audience, Curvissa's strategy revolves around creating engaging and visually appealing content to drive customers from their printed catalogues to their online store. As a graphic designer at Curvissa, I was integral to this process, focusing on enhancing both their print and digital media to increase customer engagement and sales.
Printed Editorial Catalogues: During my three years at Curvissa, I designed numerous printed editorial-style catalogues. These catalogues were not merely product listings but carefully curated visual narratives that highlighted the elegance and style of Curvissa’s collections. Each catalogue was designed with the intent to captivate the audience, providing a tactile experience that encouraged customers to transition from browsing in print to shopping online. The layout, typography, and imagery were meticulously chosen to reflect the brand's identity while showcasing the latest trends in plus-size fashion. This strategy successfully drove customers to explore the full range of products available on Curvissa’s website.
Web Design for Campaigns: In addition to print media, I played a pivotal role in designing webpages for various Curvissa campaigns. Each campaign was tailored to resonate with our target audience, ensuring compatibility across multiple devices, including desktops, tablets, and mobile phones. The designs maintained a consistent aesthetic with the print catalogues, creating a cohesive brand experience. By focusing on user-friendly navigation, striking visuals, and compelling calls to action, the online campaigns effectively converted visitors into customers, significantly boosting online sales and engagement.
App Launch Pages: One of the highlights of my role was designing pages for the launch of Curvissa’s app. Understanding the importance of a seamless mobile shopping experience, I developed intuitive and visually appealing pages that introduced users to the app's features. The design emphasised ease of use, showcasing how the app could enhance their shopping experience with Curvissa. This initiative was crucial in expanding Curvissa’s digital footprint, offering customers a new and convenient way to shop, which in turn fostered increased customer loyalty and engagement.
Conclusion: My work at Curvissa exemplifies the power of cohesive and strategic design in bridging the gap between print and digital media. By creating visually compelling catalogues, optimising webpages for various campaigns, and contributing to the app's launch, I helped reinforce Curvissa’s brand identity and drive substantial online activity. This case study underscores the importance of an integrated design approach in enhancing customer experience and engagement in the digital age.