Client: So Glow
Industry: Skin Care
Services Provided: Brand logo creation, development of a colour palette, email marketing campaign, packaging
Overview
'So Glow' is a new entrant in the skin care industry, focusing on providing high-quality, natural products aimed at enhancing the natural glow of the skin. They approached me to develop a comprehensive branding strategy that reflects their commitment to simplicity, elegance, and natural beauty.
Objectives
Create a distinct and memorable logo that encapsulates the essence of 'So Glow.'
Develop a cohesive colour palette using neutral tones to convey a sense of purity and sophistication.
Design packaging that stands out on the shelves while maintaining a clean, modern look.
Craft an engaging email campaign to attract and retain customers.
Design a stylish and functional carrier bag that complements the overall brand aesthetic.
For the design, the concept was to create a simple yet striking logo representing the natural and glowing skin that the brand promises. The design elements included a minimalist icon paired with elegant typography, using shades of white and soft beige to align with the neutral color palette. The outcome was a versatile logo that works well across different mediums and scales, ensuring brand consistency.
The email campaign aimed to design an engaging series of emails that would attract potential customers and encourage repeat purchases. The design elements featured visually appealing templates with the neutral colour palette, high-quality images of the products, and concise, compelling copy. The campaign structure included welcome emails, promotional offers, and informational content about skin care benefits, resulting in increased open rates and click-through rates, contributing to a growing customer base.
For the packaging design, the goal was to create packaging that not only protects the product but also serves as an extension of the brand’s identity. The design approach included clean lines, ample white space, and high-quality materials, with minimalist graphics and clear, elegant fonts for product information. The result was packaging that exudes luxury and simplicity, appealing to the target demographic.
Lastly the carrier bag design needed to be both functional and visually appealing, reinforcing the brand identity when customers carried it. The design elements included the logo prominently displayed, with the neutral colour palette ensuring elegance and subtlety. Using durable and eco-friendly materials aligned with the brand’s commitment to natural beauty. The outcome was a stylish carrier bag that customers were proud to carry, enhancing brand visibility.
Conclusion
The branding project for 'So Glow' successfully encapsulated the brand’s core values of natural elegance and simplicity. The cohesive approach across all design elements - from the logo and colour palette to packaging, email campaigns, and carrier bags - created a strong and memorable brand identity. This comprehensive branding strategy has positioned 'So Glow' as a premium player in the skin care market, poised for growth and customer loyalty.